Captivating Yet Straightforward
I have found my bible.
No, not a King James or Living Bible that I had misplaced. I'm not entertained by those books anymore, so I don't keep them around.
I have found my own personal bible!
And whooaa man, is it chock full of fun stuff.
You see, lately I've been brainstorming ways to promote Rinderpest.com. Now that we have a great group of humorists donating their time and talent, I thought it a good idea to try to grow our readership. So I've been doing a lot of research (translated as web surfing) about humor sites and how to get word out about them.
In my search, I came across this gem from an old edition of Opium Magazine.
The article, How to Create Winning Submissions for Witty Humor Websites, is now my bible. It contains all the secrets any self-respecting humorist needs to appear a genius in the eyes of the reading public.
For example, my new bible tells us writers:
Were truer words ever written? Were they?
I don't know how many titles I've formulated in my life that were dull and meandering. It never occurred to me to make them captivating and straightforward.
I was blown away by other brilliant insights in my bible as well.
Like this nugget:
Wow! Without this text, I would never have known the enormous value of zaniness. Zaniness seemed such a hazy concept before. I'm not sure I even contemplated whether or not it mattered. But I certainly have lately. And you know what?
Zaniness matters!!
It does. And oh my god . . . . Cross-dressing dogs? Mutated whales? Underwater cocktail parties? Are you kidding me?!?!
Truly these comedy devices were handed down from on high. There can be no other explanation. This is divine humor. It fairly glows on the page.
Also, without my bible, I would never have known that adding "in bed" to the end of every sentence was a tired gag. Who would ever have imagined? I thought the Pyramids would crumble before that joke ever got old.
I know, faithful reader, that you could not possibly know that adding "in bed" to the end of every sentence was a tired gag. It's only because I am in the business that I now know.
But from here on out, I vow to let you in on all the industry secrets.
Like this tidbit:
It may be shocking to some that I'm throwing back the curtain like this, that I'm revealing the highly-guarded secrets of humor writing. But I don't think it will harm readers to know that we have you in our cross-hairs. We understand your mindset.
As my new bible says, all of you want to feel that you've been included in an exclusive club. And as long as we make you feel that way, you will see us for the artists we are.
For the bible tells us that humor readers are easily won over:
Hey, who likes to be tricked more than a loyal humor reader? Nobody, that's who.
You folks just can't be duped enough. And that bodes well for the future of humor. It does nothing if not ensure an "Aww shucks. Well you got me again." reaction to being tricked for many years to come.
Again, I can't believe my good fortune at having discovered this manuscript. I feel I've unearthed some weird form of the Rosetta Stone. I have discovered the key, the insights to perfect humor writing.
And here's one item I will definitely take to heart:
Well, Assface, did you get that?
We now know that you only read us at work, and we now know that you can't resist a well placed vulgar but funny jump-out word, like "Assface" or "flatulence"!!
My god. The knowledge I've gleaned from my discovery is flowing over me like a hilarious waterfall.
Ohh, it's too much. It's too much. If I'm not careful, I might just break down in rousing refrains of hallelujah!!
Hallelujah!! . . . Hallelujah!! . . . Hallelujah!! Hallelujah!! Hal-lee-lujah!! . . . Hallelujah!!
Ahem . . . Anyway . . .
My career, dear reader, nay my life, will never be the same now that I've found my bible. I only hope that later generations, when reading my body of work will understand the source, the bedrock of my brilliance. I can only hope that they will know that in my life I found an obscure document containing a system for great humor writing; an infallable system.
One that includes this immortal advice:
No, not a King James or Living Bible that I had misplaced. I'm not entertained by those books anymore, so I don't keep them around.
I have found my own personal bible!
And whooaa man, is it chock full of fun stuff.
You see, lately I've been brainstorming ways to promote Rinderpest.com. Now that we have a great group of humorists donating their time and talent, I thought it a good idea to try to grow our readership. So I've been doing a lot of research (translated as web surfing) about humor sites and how to get word out about them.
In my search, I came across this gem from an old edition of Opium Magazine.
The article, How to Create Winning Submissions for Witty Humor Websites, is now my bible. It contains all the secrets any self-respecting humorist needs to appear a genius in the eyes of the reading public.
For example, my new bible tells us writers:
Your title should be captivating yet straightforward. Witty humor websites are supposed to be a guilty pleasure, not a guessing game. Don't screw around.
Were truer words ever written? Were they?
I don't know how many titles I've formulated in my life that were dull and meandering. It never occurred to me to make them captivating and straightforward.
I was blown away by other brilliant insights in my bible as well.
Like this nugget:
In regards to content, zaniness matters! And not just the tired gag of adding "in bed" to the end of every sentence. Think cross-dressing dogs, mutated whales, underwater cocktail parties.
Wow! Without this text, I would never have known the enormous value of zaniness. Zaniness seemed such a hazy concept before. I'm not sure I even contemplated whether or not it mattered. But I certainly have lately. And you know what?
Zaniness matters!!
It does. And oh my god . . . . Cross-dressing dogs? Mutated whales? Underwater cocktail parties? Are you kidding me?!?!
Truly these comedy devices were handed down from on high. There can be no other explanation. This is divine humor. It fairly glows on the page.
Also, without my bible, I would never have known that adding "in bed" to the end of every sentence was a tired gag. Who would ever have imagined? I thought the Pyramids would crumble before that joke ever got old.
I know, faithful reader, that you could not possibly know that adding "in bed" to the end of every sentence was a tired gag. It's only because I am in the business that I now know.
But from here on out, I vow to let you in on all the industry secrets.
Like this tidbit:
. . . humor website readers love the obscure. Little known public officials, washed-up movie stars, backwards social movements, these and other seemingly hard-to-find nuggets of information give the readers the feeling they've been invited into an exclusive club of knowledge . . .
It may be shocking to some that I'm throwing back the curtain like this, that I'm revealing the highly-guarded secrets of humor writing. But I don't think it will harm readers to know that we have you in our cross-hairs. We understand your mindset.
As my new bible says, all of you want to feel that you've been included in an exclusive club. And as long as we make you feel that way, you will see us for the artists we are.
For the bible tells us that humor readers are easily won over:
If you don't feel like researching something obscure, make it up. . . . [M]any readers will be highly entertained by your fake information-the history of the Ethiopian Union of Sandwichmakers, for example-and, their curiosity piqued, may go so far as to enter the term into an online search engine before realizing they've been duped. Nonetheless, they will enjoy the duping.
Hey, who likes to be tricked more than a loyal humor reader? Nobody, that's who.
You folks just can't be duped enough. And that bodes well for the future of humor. It does nothing if not ensure an "Aww shucks. Well you got me again." reaction to being tricked for many years to come.
Again, I can't believe my good fortune at having discovered this manuscript. I feel I've unearthed some weird form of the Rosetta Stone. I have discovered the key, the insights to perfect humor writing.
And here's one item I will definitely take to heart:
Keep your submission short. Readers of witty humor websites need to get their jollies fast so they can easily click off the page and pretend to be working if the boss happens by . . . With this in mind, consider tossing a vulgar but funny jump-out word like "flatulence" in your article to grab the reader's attention and, hopefully, coax out a smile before he or she abandons your submission for Buttmaster.com.
Well, Assface, did you get that?
We now know that you only read us at work, and we now know that you can't resist a well placed vulgar but funny jump-out word, like "Assface" or "flatulence"!!
My god. The knowledge I've gleaned from my discovery is flowing over me like a hilarious waterfall.
Ohh, it's too much. It's too much. If I'm not careful, I might just break down in rousing refrains of hallelujah!!
Hallelujah!! . . . Hallelujah!! . . . Hallelujah!! Hallelujah!! Hal-lee-lujah!! . . . Hallelujah!!
Ahem . . . Anyway . . .
My career, dear reader, nay my life, will never be the same now that I've found my bible. I only hope that later generations, when reading my body of work will understand the source, the bedrock of my brilliance. I can only hope that they will know that in my life I found an obscure document containing a system for great humor writing; an infallable system.
One that includes this immortal advice:
Try to close with something snappy! . . . However, if you just can't come up with something captivating, don't sweat it. Simply stop writing.